A few months ago I reported on an agreement for my music on video sharing sites like Youtube. Anyone can use my music as much as they want in personal videos, and the system will recognize it and distribute any ad revenue automatically.
When the system recognizes my music, you might get a message that seems a little cryptic, something like this:
Your video "Title Of Video", may have content that is owned or licensed by [Merlin] Phonofile, but it’s still available on YouTube! In some cases, ads may appear next to it.
This claim is not penalizing your account status.
This message is good news! Phonofile / Merlin are my guys.
Here is how it works: My label is Uncanny Planet, which is really just a tiny company I run myself. Uncanny Planet delivers and licenses all my material to Phonofile, my digital distributor. Both Phonofile and Uncanny Planet are members of indie label organisation Merlin, who negotiates mega-deals for indie labels towards media giants like Google, Apple, etc.
This is a nice setup. I concentrate on music, Phonofile concentrate on getting it out everywhere, and Merlin concentrate on making the deals. Youtube concentrate on Darth Vader on a Unicycle playing Imperial March with Bagpipes. Everything is ship-shape gaffer-tape perfectly right.
I'm sorry it's not clear from those messages that the content is owned by me, and licensed to Phonofile / Merlin.